Hi, I’m Michelle Osuna.

I’m so happy that you are on my page and considering using email marketing for your business. 

It’s my honest opinion that email is the most important tool that businesses should be utilizing, yet I see so many businesses improperly executing it. 

I’m on a mission to not only give you the freedom to focus on your business, but also help you get away from the sucky, impersonal, purposeless emails that end up going into the junk folder, or worse, marked as spam, *gasp*.  

So, how did I get into email marketing? Glad you asked! 

It started with my passion for seeing real-time results (this is why the gym and I have a love-hate relationship) and my passion for writing. After I saw first-hand the results of a strategic and well-written email had on sales and a business’s growth, I was hooked. Now, I get giddy over high CTRs and open rates. (hopefully, you will too!)

Over the years, I’ve built up my email strategy knowledge and have collectively generated millions in sales for different business types, including accounting firms, SaaS companies, environmental science, and more!

To put it simply, I’m an email strategist who also happens to be a passionate email copywriter. Nice to virtually greet you! Please feel free to take a look around and if you have any questions don’t hesitate to shoot me an email: Michelle@TrueImpactCTA.com

Why Email?

ROI: on average, email generates $36 for every $1 spent.

Email is regarded as one of the most effective marketing channels, with 79 percent of marketers ranking it among their top 3.

In 2022, over 4.2 billion people, which is more than half of the world's population, were active email users globally. This figure is projected to exceed 4.7 billion by the end of 2026.

60 percent of consumers state that they've made purchases as a result of a marketing email they received.

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